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Andreas Roell 4/17/25 Andreas Roell 4/17/25

5 Trends Shaping the Future of Advertising: Q4 2024 Earnings Takeaways

As 2024 closed, the advertising industry made one thing clear: adaptation is survival. Evros Group’s latest earnings analysis highlights five forces reshaping advertising in real time: political ad volatility, an AI-driven SMB surge, the rise of retail media, social platform fragmentation, and growing pressure on AI infrastructure costs.

Andreas Roell 11/26/24 Andreas Roell 11/26/24

Q3 Earnings Roundup: Winners, Losers, and What’s Fueling the Next Wave

AI acceleration, political ad dollars, and platform reinvention define a turbulent but opportunity-rich quarter in marketing and media. From Publicis' continued AI dominance to Reddit's breakout profitability, Q3 earnings revealed a reshaping of the marketing landscape.