ThePULSE

As 2024 closed, the advertising industry made one thing clear: adaptation is survival. Evros Group’s latest earnings analysis highlights five forces reshaping advertising in real time: political ad volatility, an AI-driven SMB surge, the rise of retail media, social platform fragmentation, and growing pressure on AI infrastructure costs.

The merger of Plus Media and Cage Point creates Mile Marker, a next-generation agency built to navigate—and dominate—a rapidly evolving marketing landscape. This milestone transaction by Evros Group reflects more than market consolidation—it’s the creation of a new, integrated growth platform for brands ready to scale smarter and faster.

With digital transformation accelerating and interest rates easing, marketing M&A is poised for growth. As tech-forward capabilities, AI adoption, and scalable delivery models take center stage, the firms best positioned for transformation—not just topline growth—will lead the next wave of deals.