Interluxe Group has acquired Another A Story, the luxury-focused experiential agency trusted by brands including Chanel, Puig, Estée Lauder, L'Oréal, LVMH, Amazon and more. Evros Group served as exclusive financial advisor to Another A Story on the transaction. The deal closed in November 2026.
“Since day one, Another A Story has been focused on creating culturally impactful experiences that drive measurable results. Interluxe Group shares that focus. By joining forces, we can provide even more value and innovation to our clients with access to Interluxe Group’s strategic communications, media, and performance marketing capabilities.” — Aline Vandecasteele, Founder & CEO, Another A Story
WHAT THE DEAL BRINGS TOGETHER
Interluxe Group brings strategy, creative, strategic communications, lifestyle media and performance marketing together under one roof. Another A Story adds the experience itself, the events, activations and VIP moments the world’s most recognizable beauty, fashion and lifestyle brands trust it to design and produce, with social amplification built in from the start. Together, the two count more than 275 people across New York, Los Angeles, Miami, London, Paris and Dubai, serving every key luxury sector from fashion and beauty to travel, hospitality, automotive, and home and design.
“Another A Story is the perfect complement to Interluxe Group. As AI reshapes the broader marketing landscape, luxury brands continue to prioritize human experiences and authentic connection to drive engagement and growth. Together, Interluxe Group is purpose-built for this moment through our integrated capabilities — all powered by Optima, our proprietary Affluent Intelligence engine and first-party data.”
— Nick Van Sicklen, Founder & CEO, Interluxe Group
THE EVROS VIEW
As luxury marketing consolidates into integrated platforms, the experiences brands create for their most valued customers are becoming one of the most strategic assets to own. That shift puts a premium on taste, trust and execution, the qualities that take years to build. Another A Story uniquely paired an exceptional aesthetic vision with the trust of the world’s most iconic beauty, fashion and lifestyle brands, and with social amplification that carries every experience beyond the event. For founders weighing a sale, that kind of specialization is what buyers look for as they scale in luxury.
“Working with Aline was refreshing. She knows exactly who Another A Story is, and that clarity shaped every decision we made, from which buyers we approached to how the materials looked. Her standard became our barometer, and we ran the whole process to meet it.”
— Chloe Cotoulas, Co-Founder & Partner, Evros Group
Evros Group's deal team included Andreas Roell, Co-Founder & CEO, Bill Flatley, Co-Founder & Partner, Chloe Cotoulas, Co-Founder & Partner, Teresa Dai, Associate, and Frank Nguyen, Analyst.
If you're a founder weighing your own next chapter, or a sponsor building a platform in experiential and marketing services, we'd welcome the conversation at evrosgroup.com.
ABOUT EVROS GROUP
Evros Group is an M&A advisory firm focused on the most innovative owner and founder-operated companies in Media, Marketing, Entertainment and Technology. With deep sector expertise and a partnership-driven approach, Evros empowers visionary entrepreneurs to scale their impact and unlock long-term value. For more information, visit evrosgroup.com.
ABOUT ANOTHER A STORY
Another A Story is a global, full-service experience design and production agency driven by the power of storytelling. Working across beauty, fashion, lifestyle and beyond, the agency transforms brand stories into extraordinary experiences that captivate audiences and create meaningful connections. From immersive brand events and pop-up environments to influencer and VIP experiences and culturally relevant moments, Another A Story combines bold creativity, compelling narratives and exceptional execution to bring brands to life in unforgettable ways, creating lasting impact that extends far beyond the experience itself. For more information, please visit www.anotherastory.com.
ABOUT INTERLUXE GROUP
Interluxe Group is a unified luxury marketing agency that partners with the world's most iconic brands to drive customer acquisition, loyalty, engagement, and advocacy. Uniquely positioned to orchestrate every luxury consumer touchpoint, Interluxe integrates owned media, bespoke experiences, strategic storytelling, and precision performance marketing into a single, seamless offering. For more information on Interluxe Group, please visit www.interluxegroup.com.
*The above testimonial may not be representative of the experience of other clients and should not be construed as a guarantee of future performance or success.
