Evros Group Advises DE-YAN on Strategic Investment from Shamrock Capital
A new partnership at the crossroads of creativity, culture, and experiential growth signals rising investor demand for authentic brand storytelling.
Evros Group proudly served as exclusive advisor to DE-YAN in securing a strategic investment from Shamrock Capital. The partnership positions DE-YAN to expand its global footprint, scale creative innovation, and lead a new era of culture-driven experiential marketing.
Evros Group is proud to have advised DE-YAN, a global creative agency known for its immersive brand experiences, on its strategic investment from Shamrock Capital, a Los Angeles-based private equity firm focused on media, entertainment, and communications.
The transaction marks a pivotal chapter in DE-YAN’s evolution—from a culturally driven creative studio into a global leader in experiential marketing. With Shamrock’s backing, DE-YAN will expand its international footprint and invest further in creative innovation, technology, and storytelling.
“We believe DE-YAN has built something truly unique at the intersection of culture and creativity,” said Alan Resnikoff, Partner at Shamrock Capital. “We look forward to supporting the team as they continue to define the future of experiential.”
→ View the official press release
Bridging Global Brands with Culture-Led Storytelling
Founded in 2015, DE-YAN has developed a distinct reputation for executing visually arresting, emotionally resonant brand activations. With flagship offices in New York, Paris, and Shanghai, the agency has delivered work for a best-in-class client roster including Louis Vuitton, Nike, Google, and Cartier.
What differentiates DE-YAN is its ability to seamlessly merge culture, architecture, design, and media into live experiences that feel both globally ambitious and locally grounded. The agency’s creative voice reflects a deep understanding of generational values, artistic movements, and the pulse of today’s most culturally influential cities.
A Strategic Growth Partner
Shamrock Capital brings more than capital to the table—it brings expertise in scaling creative and content-led businesses. Their portfolio includes leading names in digital media, marketing services, and IP-driven platforms, and their investment in DE-YAN signals confidence in the long-term value of experience-based brand engagement.
The partnership will enable DE-YAN to expand its service offerings, grow its team across global offices, and pursue new partnerships across luxury, technology, fashion, and entertainment sectors.
Evros Group’s Role
As DE-YAN’s exclusive financial advisor, Evros Group supported the agency through every stage of the transaction process—refining positioning, identifying strategic fit, managing negotiations, and ensuring alignment of vision and values.
The DE-YAN transaction exemplifies one of Evros Group’s key areas of focus: advising culture-forward, founder-led businesses operating at the convergence of creativity, commerce, and community. In today’s increasingly fragmented media environment, agencies like DE-YAN—who can authentically connect brands to cultural moments—are highly sought after by investors looking for scalable differentiation.
Want to learn more about what made this transaction stand out?
Explore the full case study, including our strategic approach, key transaction dynamics, and why DE-YAN represents the future of brand experience: Read the full DE-YAN x Shamrock Case Study