Evros Group Advises on Formation of Mile Marker, a New Force in Omnichannel Growth
The merger of Plus Media and Cage Point creates a next-generation agency built to navigate—and dominate—a rapidly evolving marketing landscape.
Evros Group is proud to have served as the exclusive strategic advisor to Plus Media in its acquisition of Cage Point, culminating in the launch of Mile Marker. This milestone transaction reflects more than market consolidation—it’s the creation of a new, integrated growth platform for brands ready to scale smarter and faster.
Evros Group is proud to have served as exclusive strategic advisor to Plus Media on its recent acquisition of Cage Point, a milestone transaction that brings together two complementary forces in the marketing world. The result: Mile Marker, a next-generation omnichannel growth agency poised to deliver integrated media solutions for high-growth brands navigating a complex advertising landscape.
This merger reflects more than just market consolidation—it signals the creation of a differentiated platform built for scale, performance, and long-term value.
A Strategic Vision Brought to Life
Evros Group’s involvement began with the original partnership between Plus Media and Lightview Capital. Following that foundational investment, Evros worked closely with the leadership team to define both an organic and inorganic growth roadmap that would position Plus Media for sustained market leadership.
The acquisition of Cage Point marks a major milestone in that journey. Evros provided end-to-end advisory services throughout the transaction lifecycle, from identifying the right strategic fit to negotiating and structuring the deal, through to supporting post-merger integration efforts. The outcome is a new platform that combines deep performance marketing capabilities with decades of specialized media expertise.
"Evros Group has been an invaluable partner throughout this process," said Scott Shamberg, CEO of the newly formed Mile Marker. "From identifying the right opportunities to shaping the integration roadmap, their insight and guidance ensured a successful transaction. We’re thrilled about what this acquisition means for our future."
Mile Marker: Built for a New Era of Marketing
The merger of Plus Media and Cage Point unites two leaders from distinct corners of the media world. Cage Point brings advanced digital performance marketing capabilities—rooted in data analytics, campaign optimization, and digital transformation—while Plus Media contributes decades of expertise in offline and specialized media buying.
The result is a comprehensive, channel-agnostic growth agency with the tools, technology, and strategic thinking required to serve modern marketers at scale. Mile Marker now offers clients:
Full-funnel media solutions that integrate digital, offline, and experiential channels
Advanced analytics and performance tools that enhance transparency and ROI
Strategic insight and hands-on partnership designed to fuel brand expansion
In a market increasingly defined by complexity, Mile Marker provides the clarity and execution muscle that growth-stage brands need to break through.
A Blueprint for Long-Term Success
For Evros Group, the Mile Marker transaction embodies its core mission: delivering more than deals—delivering direction. The firm’s role extended far beyond the traditional bounds of M&A execution.
"This is a perfect example of how strategic vision, the right partnerships, and disciplined execution can create meaningful value,” said Andreas Roell, CEO of Evros Group. “Bringing together Cage Point’s digital expertise with Plus Media’s specialized capabilities creates a truly differentiated platform. We’re proud to have played a role in this transformation.”
That sentiment was echoed by the team at Lightview Capital, the private equity partner behind Plus Media’s growth strategy.
"Evros Group played a critical role in navigating the complexities of this acquisition," said Conor Mullett, Co-Founder and Managing Director of Lightview Capital. "Their ability to bring together the right people, structure a value-maximizing deal, and provide expert guidance at every step made them an essential partner."
Forward Momentum
With Mile Marker officially launched, the agency is well-positioned to lead a new generation of integrated marketing firms—those that reject the traditional silos of offline vs. digital and instead embrace the full spectrum of tools, data, and storytelling to drive client outcomes.
For Evros Group, the success of this transaction reflects a broader philosophy: M&A is not just about scale—it’s about strategy. By aligning capital with capabilities and vision with execution, meaningful value is unlocked not just at the deal table, but far beyond it.