ACCENTURE SONG ACQUIRES SUPERDIGITAL
Partnership strengthens Superdigital’s mission to reinvent how brands connect with audiences through social and influencer marketing.
The summary below includes excerpts from Accenture’s press release.
Evros Group is pleased to announce our role as exclusive financial advisor to Superdigital on its strategic acquisition to Accenture.
NEW YORK – Accenture (NYSE: ACN) has acquired Superdigital, a U.S.-based social and influencer agency. Superdigital will join Accenture Song to bolster existing client offerings in end-to-end social marketing from audience and community strategy to content, commerce and measurement.
Founded in 2013, Superdigital is an award-winning agency known for its highly effective social strategies, community building and content production, particularly across short-form video and platform-native creative. Superdigital’s team of over 40 employees is comprised of creators, strategists and skilled managers who are experts in social fluency, specializing in rapid ideation and agile creative production, all while staying attuned to cultural trends. This acquisition will further enhance Accenture Song’s customer offerings for clients seeking growth and greater relevance.
Social media continues to grow as one of the most important channels for chief marketing officers at the intersection of brand building, customer relevance and engagement through communities and performance.
Superdigital specializes in crafting unique brand narratives, partnering with influencers, designing tailored marketing campaigns, managing social media, optimizing strategies with data analytics, and producing social-native content. Superdigital works with big name brand clients across technology, consumer goods and services, gaming and entertainment sectors.
“For over a decade, Superdigital has been on a mission to reinvent how brands show up in the world, rejecting cookie-cutter marketing in favor of bold, original thinking,” said Biz Hennigan, General Manager of Superdigital. “Joining Accenture Song marks an exciting new chapter for Superdigital, where our trailblazing spirit and unconventional approach will be supercharged by world-class technology and creativity at scale.”
“Evros went beyond advising us. They were partners. They quickly got what makes Superdigital special, and in Accenture Song, they found and paired a perfect match. This process is rarely painless, but Evros made it just that.”
“Congrats to the Superdigital team! We are proud to have supported them in this milestone. This partnership is a strong validation of Superdigital’s leadership in the social and creative space. We’re thrilled to have played a role in bringing the right parties together and look forward to seeing the exciting things ahead for the company with its new partnership with Accenture.”
“You know it’s a great outcome when you can’t wait to see what two parties will do together. Superdigital’s innovative, social-first creativity, fueled by Accenture Song’s unmatched technology and global scale, will surely be a formidable industry force.”
Accenture Song helps brands achieve growth by unlocking personalized, tech-enabled engagement across social, CRM, and digital marketing, acting as performance storytellers by unifying creativity, data, and media to generate demand and preference across the customer journey. Superdigital is the latest acquisition to join Accenture Song to support a global strategy to help clients grow, innovate and sustain relevance, including Unlimited, Work & Co and SOKO.
The financial terms of the transaction were not disclosed.
Evros Group’s deal team included Andreas Roell, Co-Founder & CEO; Bill Flatley, Co-Founder & Partner, and Chloe Cotoulas, Co-Founder & Partner.
ABOUT EVROS GROUP
Evros Group is an M&A advisory firm focused on the most innovative owner and founder-operated companies in Media, Marketing, Entertainment and Technology. With deep sector expertise and a partnership-driven approach, Evros empowers visionary entrepreneurs to scale their impact and unlock long-term value. For more information, visit evrosgroup.com.
ABOUT SUPERDIGITAL
Superdigital is a U.S.-based social and influencer marketing agency founded in 2013. The award-winning firm is recognized for its highly effective social strategies, community building, and content production, particularly across short-form video and platform-native creative. With a team of more than 40 creators, strategists, and cultural specialists, Superdigital helps leading global brands in technology, consumer goods, gaming, and entertainment craft unique narratives, activate influencer partnerships, and deliver social-native content at scale. By combining cultural fluency with agile creative production, Superdigital empowers companies to build meaningful connections with audiences and drive measurable growth. For more information, visit Superdigital.com.
ABOUT ACCENTURE
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com
*The above testimonial may not be representative of the experience of other clients and should not be construed as a guarantee of future performance or success.
