Evros Group Advises toddstreet on its Acquisition by The Expo Group, a New State Capital Partners Portfolio Company
The Expo Group has acquired toddstreet, the creative experiential agency known for its "Audience Obsessed" approach, and Evros Group served as exclusive financial advisor to toddstreet on the transaction. The Expo Group is a portfolio company of New State Capital Partners, and the deal closed in September 2026.
"Evros' read on where experiential marketing is headed matched our own, and that made all the difference. From day one, Evros not only got it, they got us. We collaborated as true partners. They listened carefully, then ran the curated process we wanted: only strategic buyers backed by strong PE firms, focused on bringing leading agencies together to provide clients a broader, valued set of services. The Expo Group and New State Capital shared our vision for growth and valued what we built, a People First culture and a tenured client list built on trust and results." — Todd Street, Founder & CEO, toddstreet
WHAT THE DEAL BRINGS TOGETHER
The Expo Group is building an experiential platform spanning trade shows, exhibits, corporate events, and learning and development. toddstreet adds strategic communications, creative, and content expertise, backed by decades of work in healthcare, biotech, pharmaceutical, and fintech, where precision, compliance, and flawless execution are essential. Together, the companies will offer a unified experiential marketing platform designed to deepen client relationships, strengthen brand relevance, and accelerate growth.
"As more businesses automate customer touchpoints, the brands that win are the ones that create unforgettable, in-person experiences.Together, we're giving clients the ability to understand their audiences deeply, and then show up with
experiences that spark connection, loyalty, and action."
— Randy Pekowski, CEO, The Expo Group
THE EVROS VIEW
We agree and we believe this transaction is emblematic of where value is moving in experiential. As the category shifts towards scaled platforms, the strategic and creative thinking that shapes how an experience impacts audiences is becoming increasingly important. toddstreet uniquely paired this strategic depth with unparalleled expertise in highly regulated categories, where every piece of content has to clear compliance before it reaches a stage. For founders, that kind of specialization is highly sought after by buyers as they look to scale and differentiate in the category.
"What stood out throughout this process was how naturally the two teams seemed to fit together -- and had such clear synergies. We've always been impressed by toddstreet's understanding of audiences and highly complex industries. But now, paired with The Expo Group's strong market presence and reach, their combined offerings will be amplified, making the platform even more formidable. We’re excited to see what they accomplish together."
— Chloe Cotoulas, Co-Founder & Partner, Evros Group
Evros Group's deal team included Andreas Roell, Co-Founder & CEO, Bill Flatley, Co-Founder & Partner, Chloe Cotoulas, Co-Founder & Partner, Teresa Dai, Associate, and Frank Nguyen, Analyst.
If you're a founder weighing your own next chapter, or a sponsor building a platform in experiential and marketing services, we'd welcome the conversation at evrosgroup.com.
ABOUT EVROS GROUP
Evros Group is an M&A advisory firm focused on the most innovative owner and founder-operated companies in Media, Marketing, Entertainment and Technology. With deep sector expertise and a partnership-driven approach, Evros empowers visionary entrepreneurs to scale their impact and unlock long-term value. For more information, visit evrosgroup.com.
ABOUT TODDSTREET
toddstreet is a creative experiential agency known for its “Audience Obsessed” strategies that help organizations communicate, educate, and engage global audiences during their most important moments. The agency brings decades of experience serving highly regulated industries, including healthcare, biotech, pharmaceutical, and fintech, where precision, compliance, content expertise, and flawless execution are essential. From product launches and sales events to learning programs, workshops, and communications campaigns, toddstreet creates moments that spark emotion, build confidence, and strengthen brand connection. Connect at toddstreet.com.
ABOUT THE EXPO GROUP
The Expo Group, Architects Connecting CommunitiesSM, is a leading experiential marketing partner specializing in trade shows, exhibits, and live events. Blending strategic insight, storytelling, and operational excellence, The Expo Group helps clients invest smarter and deliver measurable impact. With national reach and deep expertise in behavioral science, The Expo Group creates customized environments that drive engagement, authentic connection, and data-driven business outcomes. Discover more at TheExpoGroup.com.
ABOUT NEW STATE CAPITAL PARTNERS
New State Capital Partners is an entrepreneurial-minded firm that strives to be nimble, decisive, and collaborative. The firm partners with company founders and independent sponsors to create flexible capital solutions and lasting relationships. New State has completed more than 50 investments to date. For more information, visit www.newstatecp.com.
*The above testimonial may not be representative of the experience of other clients and should not be construed as a guarantee of future performance or success.
