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ThePulse
5 Trends Shaping the Future of Advertising: Q4 2024 Earnings Takeaways
As 2024 closed, the advertising industry made one thing clear: adaptation is survival. Evros Group’s latest earnings analysis highlights five forces reshaping advertising in real time: political ad volatility, an AI-driven SMB surge, the rise of retail media, social platform fragmentation, and growing pressure on AI infrastructure costs.
2025 M&A Outlook: Why Strategic Buyers Are Gearing Up for a Big Year
With digital transformation accelerating and interest rates easing, marketing M&A is poised for growth. As tech-forward capabilities, AI adoption, and scalable delivery models take center stage, the firms best positioned for transformation—not just topline growth—will lead the next wave of deals.
Q3 Earnings Roundup: Winners, Losers, and What’s Fueling the Next Wave
AI acceleration, political ad dollars, and platform reinvention define a turbulent but opportunity-rich quarter in marketing and media. From Publicis' continued AI dominance to Reddit's breakout profitability, Q3 earnings revealed a reshaping of the marketing landscape.