As 2025 kicked off, cracks in advertising’s old playbook began to show. Evros Group’s latest earnings analysis reveals five key trends redefining the industry: platform risk and diversification, tariff-driven ad spend shifts, immersive brand ecosystems, SMB-powered growth, and a geographic pivot toward the Middle East and LatAm.

As 2024 closed, the advertising industry made one thing clear: adaptation is survival. Evros Group’s latest earnings analysis highlights five forces reshaping advertising in real time: political ad volatility, an AI-driven SMB surge, the rise of retail media, social platform fragmentation, and growing pressure on AI infrastructure costs.