THE PULSE
WHERE STRATEGY MEETS MOMENTUM
Inside Tips to Max Out Your Agency's Sale Price
A strategic perspective on how agency valuations are being reshaped in today’s market. With heightened buyer selectivity, scale, specialization, operational discipline, and AI maturity now define premium assets. This discussion outlines how founders can build intentionally to create leverage, optionality, and stronger long-term outcomes.
AI is Resetting the Agency Market – Faster than Most Realize
As AI accelerates from experimentation to execution, the gap between how agencies perceive their readiness and how buyers evaluate it is widening fast. In this piece, Andreas Roell shares what he’s seeing across agencies and investors and why AI is no longer a supporting tool, but a force resetting how agency value is defined.
Founder-First Advisory at the Moments That Matter Most
Bill Flatly’s career has been shaped by working alongside founders at the most consequential moments of their professional lives. With a decade of experience advising marketing, media, and technology companies, he brings a founder-first perspective grounded in judgment, discipline, and deep market pattern recognition. Evros Group’s latest spotlight explores how Bill’s emphasis on fundamentals and clarity helps founders navigate high-stakes decisions and achieve meaningful outcomes.
The Future of M&A in Marketing, Media, and Tech
As marketing, media, and tech M&A enter a new cycle, buyer priorities are shifting fast. Evros Group breaks down the key forces shaping 2026, from specialization and cross-sector convergence to AI’s role in scalability, and what founders need to understand to position for premium value in an increasingly thesis-driven market.
How Strategic Narratives Shape Valuation, Buyer Conviction, and Deal Outcomes
In an industry that rewards speed and creativity, few founders pause to evaluate their business the way an investor would. Evros Group explores why that shift in perspective — from running an agency to intentionally building enterprise value — can change everything: unlocking stronger margins, sustainable growth, and leverage when it matters most.
The New Rules of Agency M&A: Scale, Experience, and AI Are Rewriting the Playbook
From AI’s impact on creative workflows to the rise of experiential, community-driven marketing, this episode of The Inorganic Podcast breaks down the forces reshaping agency M&A. Through real founder behavior, shifting buyer expectations, and the evolution of tech-enabled creative firms, Christian, Ayelet, and Chloe map the trends defining who wins — and who falls behind — heading into 2026.
A Creative Mindset That Rewrites the Rules of M&A
Chloe Cotoulas’ career bridges creativity and capital — from directing campaigns for global brands to advising founders on transformative exits. Trained as a filmmaker and refined as a banker, she brings a storyteller’s instinct to M&A, crafting narratives that turn differentiation into value. Evros Group’s latest spotlight explores how her creative mindset is redefining how deals are told — and sold.
The Holdco Divide: AI, M&A, and the Battle for Relevance
As Q3 unfolded, the divide among global holdcos became impossible to ignore. Evros Group’s latest earnings analysis unpacks four trajectories redefining the market: Stagwell’s AI-fueled ascent, WPP’s struggle for momentum, S4’s reinvention through automation, and Omnicom’s scale-driven precision.
Advisor to Growth-Minded Founders
Matt Stoyka’s journey spans engineering, entrepreneurship, and advisory leadership — all anchored by one belief: process drives performance. From factory floors to boardrooms, he’s built and sold companies by transforming complexity into clarity and motion into measurable growth. Evros Group’s latest spotlight captures how his engineering mindset and operational precision help founders scale with purpose and exit with confidence.
A Lifelong Creative Strategist With an Operator’s Edge
Michael Kahn’s career spans the evolution of modern marketing — from building and leading global agencies to advising founders and boards on growth and transformation. Evros Group’s latest spotlight captures how his blend of creative intuition and operational discipline helps leaders find clarity, articulate value, and scale with purpose.
You Built a Creator Economy Agency. What’s Your Exit Strategy?
This recap of "You Built a Creator Economy Agency. What’s Your Exit Strategy?" highlights key insights from the webinar on how creator-led agencies can prepare for M&A. The discussion explores what buyers are looking for today — and how founders can build with structure, scale, and intentional growth to maximize long-term value.
A Founder’s Perspective That Runs Deep
As the digital era took shape, Andreas Roell wasn’t just watching it unfold — he was building it. From the first athlete-focused platforms of the early internet to scaling Geary Group and Katana Media into market leaders, his story traces the evolution of digital media, performance marketing, and modern M&A. Evros Group’s latest founder spotlight captures how a lifetime of operating, scaling, and selling companies led to a new kind of advisory model — one rooted in empathy, precision, and a founder’s point of view.
Think Like an Investor, Even If You Never Plan to Sell
In an industry that rewards speed and creativity, few founders pause to evaluate their business the way an investor would. Evros Group explores why that shift in perspective — from running an agency to intentionally building enterprise value — can change everything: unlocking stronger margins, sustainable growth, and leverage when it matters most.
Q2 Earnings Recap: Scale, AI, and Retail Media Redraw the Industry Map
As Q2 unfolded, the divide in adland became impossible to ignore. Evros Group’s latest earnings analysis spotlights five forces reshaping the market: AI’s measurable impact on performance, rising platform–agency tensions, retail media’s collision with CTV, sports as the last brand safe haven, and the ascent of Walmart and Accenture as industry power players.
ACCENTURE SONG ACQUIRES SUPERDIGITAL
Evros Group Advises Superdigital, a leading social and influencer agency, on its strategic acquisition to Accenture Song. The partnership strengthens Superdigital’s mission to reinvent how brands connect with audiences through social and influencer marketing.
A Seat at the Table: Highlights From Our Toronto Agency Leaders Private Dinner
Evros Agency Leaders Private Dinner | Ad Age Small Agency Conference & Awards, Toronto, July 2025
A Freight Train is About to Hit Cannes
Cannes remains a vibrant celebration of creativity, but this year revealed growing conversations around AI, efficiency, and the evolving structure of our industry. It’s clear that change is coming—and the smartest teams are already preparing for what’s ahead.
Evros Group Advises Residence on Strategic Investment from Gemspring Capital Management
Evros Group Advises Residence, a Global Network of Creative Companies, on Investment from Gemspring Capital. The partnership will fuel Residence’s mission to empower creative potential at scale.
Chains of Habit—or Catalysts of Change? A Q1 Advertising Recap
As 2025 kicked off, cracks in advertising’s old playbook began to show. Evros Group’s latest earnings analysis reveals five key trends redefining the industry: platform risk and diversification, tariff-driven ad spend shifts, immersive brand ecosystems, SMB-powered growth, and a geographic pivot toward the Middle East and LatAm.
5 Trends Shaping the Future of Advertising: Q4 2024 Earnings Takeaways
As 2024 closed, the advertising industry made one thing clear: adaptation is survival. Evros Group’s latest earnings analysis highlights five forces reshaping advertising in real time: political ad volatility, an AI-driven SMB surge, the rise of retail media, social platform fragmentation, and growing pressure on AI infrastructure costs.