THE PULSE
WHERE STRATEGY MEETS MOMENTUM
Thinking Beyond Siloed Channel Marketing To Embrace The Era Of Connected Commerce
As customer journeys increasingly cross social, DTC, retail, and marketplaces, channel-by-channel marketing is no longer enough. David Stern explores how brands can replace fragmented execution with connected commercial systems that align strategy, creative, data, agency partners, and incentives around stronger demand, healthier margins, and total business growth.
Late Nights with Agency Leaders
After Party Co-Hosted by Evros, LOOP, and Great Bowery | Ad Age Small Agency Conference & Awards, Los Angeles, July 2026
Perspectives from Our Agency Leaders Dinner
Evros Agency Leaders Private Dinner | Ad Age Small Agency Conference & Awards, Los Angeles, July 2026
The Whole Industry Exhaled at Cannes. That’s the Warning.
The conversation around AI at Cannes Lions 2026 felt calmer than ever, but beneath the surface the industry's infrastructure is being fundamentally rewired. Andreas Roell examines the disconnect between market sentiment and technological reality, and what agency leaders must do now to prepare for the next era of marketing.
From Commodity to Category Leader: How Digital Performance Agencies Can Stand Out in a Sea of Sameness
As competition intensifies across the digital performance agency landscape, differentiation is becoming a strategic imperative. Evros Group explores how agencies can move beyond commoditized positioning by defining clearer market white space, codifying operational strengths, and building positioning that clients can both understand and experience.
Rise of AI-Driven M&A in Marketing & Media
As AI moves from experimentation into broader integration, it is reshaping how agencies are evaluated and how M&A unfolds across the marketing and media landscape. Evros Group examines how AI readiness is becoming a defining lens on operational maturity and scalability, from internal integration and data readiness to its direct impact on diligence and valuation.
Building Sustainable Value for Marketing Agencies Pre-Exit
As the agency landscape evolves and buyer scrutiny intensifies, sustainable value creation has become the defining factor in M&A outcomes. Evros Group explores the core pillars that underpin premium valuations, from diversification and leadership structure to margin discipline and recurring revenue, and what founders must build today to position for stronger enterprise value tomorrow.
Just Featured on Adweek: Jeff Green Is Betting $150M That The Trade Desk Becomes AI Era Infrastructure
Jeff Green’s $150M open-market purchase of The Trade Desk stock signals more than confidence in a company. It points to a broader wager on where media buying is heading as AI reshapes the advertising ecosystem. Andreas Roell explores what this moment may reveal about the platforms positioning themselves as infrastructure for the next era of programmatic.
Following the Signal: Nii Ahene on Pattern Recognition, Platform Scale, and Institutional Conviction
Nii Ahene’s career has been defined by following the signal ahead of the market. From co-founding one of the first agencies built around retail search intent, to leading M&A strategy and more than $1 billion in transactions at Tinuiti, to advising and investing across the creator economy, Nii brings rare perspective from both sides of the table. Evros Group’s latest spotlight explores how his operator-led pattern recognition and institutional experience help founders understand optionality, build durable platforms, and approach strategic decisions from a position of strength.
Inside Tips to Max Out Your Agency's Sale Price
A strategic perspective on how agency valuations are being reshaped in today’s market. With heightened buyer selectivity, scale, specialization, operational discipline, and AI maturity now define premium assets. This discussion outlines how founders can build intentionally to create leverage, optionality, and stronger long-term outcomes.
AI is Resetting the Agency Market – Faster than Most Realize
As AI accelerates from experimentation to execution, the gap between how agencies perceive their readiness and how buyers evaluate it is widening fast. In this piece, Andreas Roell shares what he’s seeing across agencies and investors and why AI is no longer a supporting tool, but a force resetting how agency value is defined.
Founder-First Advisory at the Moments That Matter Most
Bill Flatly’s career has been shaped by working alongside founders at the most consequential moments of their professional lives. With a decade of experience advising marketing, media, and technology companies, he brings a founder-first perspective grounded in judgment, discipline, and deep market pattern recognition. Evros Group’s latest spotlight explores how Bill’s emphasis on fundamentals and clarity helps founders navigate high-stakes decisions and achieve meaningful outcomes.
The Future of Marketing, Media and Tech
As marketing, media, and tech M&A enter a new cycle, buyer priorities are shifting fast. Evros Group breaks down the key forces shaping 2026, from specialization and cross-sector convergence to AI’s role in scalability, and what founders need to understand to position for premium value in an increasingly thesis-driven market.
How Strategic Narratives Shape Valuation, Buyer Conviction, and Deal Outcomes
In an industry that rewards speed and creativity, few founders pause to evaluate their business the way an investor would. Evros Group explores why that shift in perspective — from running an agency to intentionally building enterprise value — can change everything: unlocking stronger margins, sustainable growth, and leverage when it matters most.
The New Rules of Agency M&A: Scale, Experience, and AI Are Rewriting the Playbook
From AI’s impact on creative workflows to the rise of experiential, community-driven marketing, this episode of The Inorganic Podcast breaks down the forces reshaping agency M&A. Through real founder behavior, shifting buyer expectations, and the evolution of tech-enabled creative firms, Christian, Ayelet, and Chloe map the trends defining who wins — and who falls behind — heading into 2026.
Numbers + Narratives: Q3’s Great Divide Across the Ad-Supported Platforms
As Q3 unfolded, the divide among global holdcos became impossible to ignore. Evros Group’s latest earnings analysis unpacks four trajectories redefining the market: Stagwell’s AI-fueled ascent, WPP’s struggle for momentum, S4’s reinvention through automation, and Omnicom’s scale-driven precision.
A Creative Mindset That Rewrites the Rules of M&A
Chloe Cotoulas’ career bridges creativity and capital — from directing campaigns for global brands to advising founders on transformative exits. Trained as a filmmaker and refined as a banker, she brings a storyteller’s instinct to M&A, crafting narratives that turn differentiation into value. Evros Group’s latest spotlight explores how her creative mindset is redefining how deals are told — and sold.
The Holdco Divide: AI, M&A, and the Battle for Relevance
As Q3 unfolded, the divide among global holdcos became impossible to ignore. Evros Group’s latest earnings analysis unpacks four trajectories redefining the market: Stagwell’s AI-fueled ascent, WPP’s struggle for momentum, S4’s reinvention through automation, and Omnicom’s scale-driven precision.
Advisor to Growth-Minded Founders
Matt Stoyka’s journey spans engineering, entrepreneurship, and advisory leadership — all anchored by one belief: process drives performance. From factory floors to boardrooms, he’s built and sold companies by transforming complexity into clarity and motion into measurable growth. Evros Group’s latest spotlight captures how his engineering mindset and operational precision help founders scale with purpose and exit with confidence.
A Lifelong Creative Strategist With an Operator’s Edge
Michael Kahn’s career spans the evolution of modern marketing — from building and leading global agencies to advising founders and boards on growth and transformation. Evros Group’s latest spotlight captures how his blend of creative intuition and operational discipline helps leaders find clarity, articulate value, and scale with purpose.