
THE PULSE
WHERE STRATEGY MEETS MOMENTUM

A Seat at the Table: Highlights From Our Toronto Agency Leaders Private Dinner
Evros Agency Leaders Private Dinner | Ad Age Small Agency Conference & Awards, Toronto, July 2025

A Freight Train is About to Hit Cannes
Cannes remains a vibrant celebration of creativity, but this year revealed growing conversations around AI, efficiency, and the evolving structure of our industry. It’s clear that change is coming—and the smartest teams are already preparing for what’s ahead.

Evros Group Advises Residence on Strategic Investment from Gemspring Capital Management
Evros Group Advises Residence, a Global Network of Creative Companies, on Investment from Gemspring Capital. The partnership will fuel Residence’s mission to empower creative potential at scale.

Chains of Habit—or Catalysts of Change? A Q1 Advertising Recap
As 2025 kicked off, cracks in advertising’s old playbook began to show. Evros Group’s latest earnings analysis reveals five key trends redefining the industry: platform risk and diversification, tariff-driven ad spend shifts, immersive brand ecosystems, SMB-powered growth, and a geographic pivot toward the Middle East and LatAm.

5 Trends Shaping the Future of Advertising: Q4 2024 Earnings Takeaways
As 2024 closed, the advertising industry made one thing clear: adaptation is survival. Evros Group’s latest earnings analysis highlights five forces reshaping advertising in real time: political ad volatility, an AI-driven SMB surge, the rise of retail media, social platform fragmentation, and growing pressure on AI infrastructure costs.

Evros Group Advises on Formation of Mile Marker, a New Force in Omnichannel Growth
The merger of Plus Media and Cage Point creates Mile Marker, a next-generation agency built to navigate—and dominate—a rapidly evolving marketing landscape. This milestone transaction by Evros Group reflects more than market consolidation—it’s the creation of a new, integrated growth platform for brands ready to scale smarter and faster.

2025 M&A Outlook: Why Strategic Buyers Are Gearing Up for a Big Year
With digital transformation accelerating and interest rates easing, marketing M&A is poised for growth. As tech-forward capabilities, AI adoption, and scalable delivery models take center stage, the firms best positioned for transformation—not just topline growth—will lead the next wave of deals.

Evros Group Advises DE-YAN on Strategic Investment from Shamrock Capital
A new partnership at the crossroads of creativity, culture, and experiential growth signals rising investor demand for authentic brand storytelling. Evros Group proudly served as exclusive advisor to DE-YAN in securing a strategic investment from Shamrock Capital.

Q3 Earnings Roundup: Momentum, Headwinds, and What’s Next
AI acceleration, political ad dollars, and platform reinvention define a turbulent but opportunity-rich quarter in marketing and media. From Publicis' continued AI dominance to Reddit's breakout profitability, Q3 earnings revealed a reshaping of the marketing landscape.