Where Strategy Meets Momentum
ThePulse
5 Trends Shaping the Future of Advertising: Q4 2024 Earnings Takeaways
As 2024 closed, the advertising industry made one thing clear: adaptation is survival. Evros Group’s latest earnings analysis highlights five forces reshaping advertising in real time: political ad volatility, an AI-driven SMB surge, the rise of retail media, social platform fragmentation, and growing pressure on AI infrastructure costs.
Evros Group Advises on Formation of Mile Marker, a New Force in Omnichannel Growth
The merger of Plus Media and Cage Point creates Mile Marker, a next-generation agency built to navigate—and dominate—a rapidly evolving marketing landscape. This milestone transaction by Evros Group reflects more than market consolidation—it’s the creation of a new, integrated growth platform for brands ready to scale smarter and faster.
2025 M&A Outlook: Why Strategic Buyers Are Gearing Up for a Big Year
With digital transformation accelerating and interest rates easing, marketing M&A is poised for growth. As tech-forward capabilities, AI adoption, and scalable delivery models take center stage, the firms best positioned for transformation—not just topline growth—will lead the next wave of deals.
Evros Group Advises DE-YAN on Strategic Investment from Shamrock Capital
A new partnership at the crossroads of creativity, culture, and experiential growth signals rising investor demand for authentic brand storytelling. Evros Group proudly served as exclusive advisor to DE-YAN in securing a strategic investment from Shamrock Capital.
Q3 Earnings Roundup: Winners, Losers, and What’s Fueling the Next Wave
AI acceleration, political ad dollars, and platform reinvention define a turbulent but opportunity-rich quarter in marketing and media. From Publicis' continued AI dominance to Reddit's breakout profitability, Q3 earnings revealed a reshaping of the marketing landscape.