THE PULSE

WHERE STRATEGY MEETS MOMENTUM

A Freight Train is About to Hit Cannes
AI Insights Andreas Roell AI Insights Andreas Roell

A Freight Train is About to Hit Cannes

Cannes remains a vibrant celebration of creativity, but this year revealed growing conversations around AI, efficiency, and the evolving structure of our industry. It’s clear that change is coming—and the smartest teams are already preparing for what’s ahead.

Read More
Chains of Habit—or Catalysts of Change? A Q1 Advertising Recap
Reports & Analysis, Industry Trends Andreas Roell Reports & Analysis, Industry Trends Andreas Roell

Chains of Habit—or Catalysts of Change? A Q1 Advertising Recap

As 2025 kicked off, cracks in advertising’s old playbook began to show. Evros Group’s latest earnings analysis reveals five key trends redefining the industry: platform risk and diversification, tariff-driven ad spend shifts, immersive brand ecosystems, SMB-powered growth, and a geographic pivot toward the Middle East and LatAm.

Read More
5 Trends Shaping the Future of Advertising: Q4 2024 Earnings Takeaways 
Reports & Analysis, Industry Trends Andreas Roell Reports & Analysis, Industry Trends Andreas Roell

5 Trends Shaping the Future of Advertising: Q4 2024 Earnings Takeaways 

As 2024 closed, the advertising industry made one thing clear: adaptation is survival. Evros Group’s latest earnings analysis highlights five forces reshaping advertising in real time: political ad volatility, an AI-driven SMB surge, the rise of retail media, social platform fragmentation, and growing pressure on AI infrastructure costs.

Read More