THE PULSE

WHERE STRATEGY MEETS MOMENTUM

Stay ahead of the shifts shaping digital media, AI, marketing, and M&A. Powered by Evros Group, ThePulse delivers fresh insights, industry analysis, and real-world case studies from the front lines of innovation and growth.

FEATURED POSTS

Featured
Evros Group Advises Residence on Strategic Investment from Gemspring Capital Management
M&A
Evros Group Advises Residence on Strategic Investment from Gemspring Capital Management
M&A

Evros Group Advises Residence, a Global Network of Creative Companies, on Investment from Gemspring Capital. The partnership will fuel Residence’s mission to empower creative potential at scale.

M&A
Chains of Habit—or Catalysts of Change? A Q1 Advertising Recap
Reports & Analysis, Industry Trends
Chains of Habit—or Catalysts of Change? A Q1 Advertising Recap
Reports & Analysis, Industry Trends

As 2025 kicked off, cracks in advertising’s old playbook began to show. Evros Group’s latest earnings analysis reveals five key trends redefining the industry: platform risk and diversification, tariff-driven ad spend shifts, immersive brand ecosystems, SMB-powered growth, and a geographic pivot toward the Middle East and LatAm.

Reports & Analysis, Industry Trends
5 Trends Shaping the Future of Advertising: Q4 2024 Earnings Takeaways 
Reports & Analysis, Industry Trends
5 Trends Shaping the Future of Advertising: Q4 2024 Earnings Takeaways 
Reports & Analysis, Industry Trends

As 2024 closed, the advertising industry made one thing clear: adaptation is survival. Evros Group’s latest earnings analysis highlights five forces reshaping advertising in real time: political ad volatility, an AI-driven SMB surge, the rise of retail media, social platform fragmentation, and growing pressure on AI infrastructure costs.

Reports & Analysis, Industry Trends

NUMBERS &
NARRATIVES

Join Chloe Cotoulas as she breaks down the earnings reports, platform shifts, and market moves shaping the future of advertising, marketing, and ad tech. Numbers & Narratives delivers sharp insights for leaders navigating an industry in motion.

RESOURCES