A Founder’s Perspective That Runs Deep

When Andreas Roell reflects on his career, what stands out isn’t just the number of ventures he’s successfully built and sold. It’s the sense or purpose and clarity that threads each chapter together. In our conversation, Andreas recalls arriving in the U.S. for college and discovering a lone internet terminal on campus that no one else seemed to use. Out of curiosity and a desire to stay connected to home, he began checking soccer scores from Germany on that machine. That small moment opened his eyes to the possibilities of the internet long before it was part of daily life, planting the seed for a career defined by innovation in digital media and technology.

That early curiosity quickly turned into action. While still in school, Andreas co‑founded one of the first athlete‑focused digital platforms, which was later acquired by Medical Broadcast Systems. It was, as he describes it, a lightbulb moment — proof that an idea, executed well, could have ripple effects that shape an industry.

Since then, Andreas has repeated that cycle many times over. He’s successfully launched, scaled, and exited companies across marketing, media, and the technology M&A sphere. Geary Group, which he founded and grew into the largest independent digital performance agency of its time, was acquired in 2012. Subsequent ventures like Katana Media, CPC Strategy, and DataQ show a pattern of anticipating where markets are headed and positioning companies to thrive. Many of these ventures found homes with respected buyers such as The Stable, Power Digital, and Tinuiti, underscoring his ability to build companies that belong to the industry vanguard and attract top‑tier acquirers.

After driving the sale of Katana Media, Andreas began getting calls from other founders asking if he could help them shape their growth stories and prepare for a sale the way he had for so many of his own companies. What started as informal guidance quickly became a new chapter. As Andreas explains:

“Through my own work on the operator side, I was always front facing with respect to both operations and M&A strategy. After my career as a full-time operator, more and more people started coming to me for advice on how to orchestrate a successful exit. And this love for advisory work put me back on the M&A front lines — because ultimately, they needed me to be hands-on with all aspects of the transaction. That’s when I decided to make this full‑time, driven by my passion in seeing other people achieve a lifelong dream in landing the perfect deal for their own companies.”

That passion fueled his shift to full-time M&A advisory work, founding what is now Evros Group. Today, Andreas does more than advise. He guides founders from strategic planning and M&A prep all the way through closing, driving deals that align founders with their dream opportunities and structuring transactions that reflect both financial value and cultural fit. It’s a perspective shaped by years in the trenches, and it sets Evros Group’s M&A advisory services apart from traditional banks that lack a true operator lens.

That approach has already delivered standout results. Evros Group has led transactions such as DE‑YAN’s sale to Shamrock Capital, a milestone that signaled the market’s appetite for experiential agencies, and most recently guided Residence, a 700‑plus‑person global agency, through a transformative sale to Gemspring Capital. These deals showcase Andreas’s deep understanding of where the marketing, media, and technology M&A market is heading and his ability to craft value and alignment between buyers and sellers in ways that stand apart.

“Our job isn’t to make things more complicated,” he says. “It’s to help founders see what’s possible and position them to get there, drawing on all the lessons I’ve lived through personally.”

Away from transactions and boardrooms, Andreas stays grounded spending time with his family and is driven by a genuine passion for ideas that push boundaries. His path from that solitary terminal to becoming a leader in digital media, marketing, and technology M&A reflects what Evros Group stands for: experienced guidance, a founder’s mindset, and a belief that the best work comes from people you actually want in the room with you.