THE PULSE
WHERE STRATEGY MEETS MOMENTUM
The New Rules of Agency M&A: Scale, Experience, and AI Are Rewriting the Playbook
From AI’s impact on creative workflows to the rise of experiential, community-driven marketing, this episode of The Inorganic Podcast breaks down the forces reshaping agency M&A. Through real founder behavior, shifting buyer expectations, and the evolution of tech-enabled creative firms, Christian, Ayelet, and Chloe map the trends defining who wins — and who falls behind — heading into 2026.
The Holdco Divide: AI, M&A, and the Battle for Relevance
As Q3 unfolded, the divide among global holdcos became impossible to ignore. Evros Group’s latest earnings analysis unpacks four trajectories redefining the market: Stagwell’s AI-fueled ascent, WPP’s struggle for momentum, S4’s reinvention through automation, and Omnicom’s scale-driven precision.
Q2 Earnings Recap: Scale, AI, and Retail Media Redraw the Industry Map
As Q2 unfolded, the divide in adland became impossible to ignore. Evros Group’s latest earnings analysis spotlights five forces reshaping the market: AI’s measurable impact on performance, rising platform–agency tensions, retail media’s collision with CTV, sports as the last brand safe haven, and the ascent of Walmart and Accenture as industry power players.
Chains of Habit—or Catalysts of Change? A Q1 Advertising Recap
As 2025 kicked off, cracks in advertising’s old playbook began to show. Evros Group’s latest earnings analysis reveals five key trends redefining the industry: platform risk and diversification, tariff-driven ad spend shifts, immersive brand ecosystems, SMB-powered growth, and a geographic pivot toward the Middle East and LatAm.
5 Trends Shaping the Future of Advertising: Q4 2024 Earnings Takeaways
As 2024 closed, the advertising industry made one thing clear: adaptation is survival. Evros Group’s latest earnings analysis highlights five forces reshaping advertising in real time: political ad volatility, an AI-driven SMB surge, the rise of retail media, social platform fragmentation, and growing pressure on AI infrastructure costs.
Q3 Earnings Roundup: Momentum, Headwinds, and What’s Next
AI acceleration, political ad dollars, and platform reinvention define a turbulent but opportunity-rich quarter in marketing and media. From Publicis' continued AI dominance to Reddit's breakout profitability, Q3 earnings revealed a reshaping of the marketing landscape.