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How Strategic Narratives Shape Valuation, Buyer Conviction, and Deal Outcomes
How Strategic Narratives Shape Valuation, Buyer Conviction, and Deal Outcomes

In an industry that rewards speed and creativity, few founders pause to evaluate their business the way an investor would. Evros Group explores why that shift in perspective — from running an agency to intentionally building enterprise value — can change everything: unlocking stronger margins, sustainable growth, and leverage when it matters most.

The New Rules of Agency M&A: Scale, Experience, and AI Are Rewriting the Playbook
The New Rules of Agency M&A: Scale, Experience, and AI Are Rewriting the Playbook

From AI’s impact on creative workflows to the rise of experiential, community-driven marketing, this episode of The Inorganic Podcast breaks down the forces reshaping agency M&A. Through real founder behavior, shifting buyer expectations, and the evolution of tech-enabled creative firms, Christian, Ayelet, and Chloe map the trends defining who wins — and who falls behind — heading into 2026.

A Creative Mindset That Rewrites the Rules of M&A
A Creative Mindset That Rewrites the Rules of M&A

Chloe Cotoulas’ career bridges creativity and capital — from directing campaigns for global brands to advising founders on transformative exits. Trained as a filmmaker and refined as a banker, she brings a storyteller’s instinct to M&A, crafting narratives that turn differentiation into value. Evros Group’s latest spotlight explores how her creative mindset is redefining how deals are told — and sold.

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NUMBERS &
NARRATIVES

Join Chloe Cotoulas as she breaks down the earnings reports, platform shifts, and market moves shaping the future of advertising, marketing, and ad tech. Numbers & Narratives delivers sharp insights for leaders navigating an industry in motion.

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